Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. Try EveryoneSocial's employee advocacy platform for FREE. Choose 3 words that you'd use to describe yourself. And this process does not have to be overwhelming! Thanks James, I will look into the connection further. Frankly, it can make all the difference in short-term job searches as well. This is particularly helpful for recent grads who may not have much work experience. A lot of powerful words for your profiles come in the form of adjectives that we use to describe ourselves. Intelligent. Can you be counted on to do the right thing? (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. 1. Your persona is your brand. Goals. Hi Shelley, Thank you for sharing these wonderful insights. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. The 3 words that describe me the best are patient, intuitive, and multi-tasker. If youve ever come across someones LinkedIn profile and cringed a little, then you know what I mean. . Instead, this means this is not the singular focus of how you want to be known. Time and time again we see people spend hours crafting and refining their personal brand statement, only for them to just put it on their website. I build communities and evangelize for the things I believe in. Beyond a simple tagline, your three words should reinforce who you are as a company. 2) Your brand is your self-impression. Thanks for this article and thought process. Then I figured out why. Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. When it comes to using descriptive words for your personal brand, less is more. Professionals are embracing social media to share advice and unique insights about their industry. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. Synonyms that are currently popular A person who is stylish or follows current fashion trends is described as chic. 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. 2. When people see something from my brand they think it is _________. These three words are essentially your personal brand and should be a way to define your personality along with your professionalism. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. Brevity begets precision. It might be a good idea to speak with a personal branding consultant to get the balance right. Put Your Personal Brand Into Practice 3. These will be guiding factors in helping solidify your brand personality. Finally, look at your three lists of words, and see how you can combine them into a short sentence or phraseno more than five words. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand. As you know by now, your personal brand statement is not something you create once and then forget about. Life throws many wrenches at us, but its often our ability A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. List everything that you love about the work you're doing, and make another list about all of the things you'd prefer not to be doing. Your personal brand statement combines these into a short, punchy narrative. If you continue to use this site we will assume that you are happy with it. Your Expertise Your Personal Brand. that could potentially compromise your internal moral compass or professional Its straightforward and shows the kind of approach and value she would provide her clients. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. These examples can be used as templates for inspiration when making your own personal brand statement. It's called The Power of Three. also lean in on the personal growth you have achieved by being collaborative. To date, Ive had 32,415 comments. Use those personal brand words to start crafting your own brand. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. Mix and match them to create a professional persona that accurately reflects who you are. If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. Should you use personal brand adjectives? Your Look and Style. Synonyms: aristocratic, patrician, high-born . A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. How would you handle it? The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. Denise lives and breathes her brand which, clearly shows throughout her online presence. This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. I am motivated by a desire to help and empower others. However, a personal brand statement is just fluff unless you align your actions with it. This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? Ive run an Emmy award winning motion design/brand consultancy for over 23 years. It's about content that's useful, helpful, and relevant to patients. Other people tend to struggle coming up with just ONE word. Choose three powerful words that represent your brand the best and define each one further. What adjectives would you use to describe your business? Content Strategist.. I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. For example, if brave is one of your main brand personality words, it could . Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. A resume is your golden ticket to getting the call. Personal branding is a marketing strategy focused on your most important product: you. Since the purpose of a personal brand statement is to briefly list your primary skills, it is necessary to target the industry where those skills are most useful. When things are wrapping up, give them your contact information and part ways. Goal-oriented 1 . These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. 7. If you look at any strong personal branding statement example you will find that this is the main focus. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. Here are some other personal brand statement examples that are more oriented around driving an action: As you can see, these personal brand statement examples are all about the value that they can provide others. Dont say youre the best or a leader in the field of unless you actually are. 1. And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. By doing so, youll come across as more sincere. Cheers, and thanks! This will help set you apart from all the other people who offer similar services or operate in the same industry. Feeling something else? Explain why you chose them. Consider Your Brand As A Personal Relationship. Looking at Target as an example most of us are familiar with, it . and true to yourself so that your personal brand is the real you. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and . As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. To find the one word to describe yourself make sure you thoroughly read through your resume and choose a quality it supports. If you get multiple words or themes determine if one word stands out more than the others. Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. You can use these across your portfolio website, your resume, your LinkedIn profile, and while networking. We all want to level up in life. I specialize in making the branding process personal. The word "popular" means "well-liked" or "well-known". describe yourself both professionally and personally. Here are our top picks for the best personal brands right now: 1. high integrity. Corporate attorneys are hybrid legal advisors and business executives. Imagine your brand as a personal relationship in your customers' lives. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. If you have the wrong leadership brand for the position you have, or the. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. Good luck with your job hunting! If you aren't getting the callbacks you'd hoped for, then this is for you (and it's free). For some people the word immediately comes to mind. Sadly, some people don't know who they are. Instead, use these personal branding statement examples as an idea-generator if you need help formatting your statement or organizing everything. Simple because I love easy, light and airy outfits; timeless because I can wear the same style 10-20yrs from now and relatable because anyone at any age can be comfortable wearing my style. The hype around their products and services is unreal because they invoke certain emotions in the customers with their creativity and passion. It will save you time and effort while achieving your goals of growing your personal brand. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. People expect this, and you shouldnt shy away from having these influence your brand statement. Powerful. As an individual, you have values and virtues, just as organizations do. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. to creating an everlasting impression for your digital Save my name, email, and website in this browser for the next time I comment. for your long-term career development. Consider these brand words that describe your expertise. Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. Get more eyes on your personal brand statement. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. Fatma Repha From Thrifty Phat. Your words wont create your professional brand, but they can certainly help to support it. LinkedIn profiles have reference sections where people can say nice things about you. Some rules: Each cannot exceed 3 words. The Brand (obviously). Think of your clothing, hair/makeup and accessories as your 'packaging'. Consider things like your personality features, why people enjoy working with you and things people consistently come to you for help with. Its important to not confuse your messaging with your personal branding. Having this figured out will earn you more time to discuss the nitty-gritty in a lengthier discussion. Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical thinking skills in analyzing complex technical issues while also jumping in with creativity when the situation calls for it. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. I work with creative women who have a . Once you've established the initial elements of your personal brand be proactive and start asking for feedback. Patagonia. Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. Every great brand has a story, from Converse Shoes to Marilyn Monroe to cartoonist Hugh MacLeod. "Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. We have it front and center. (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. ethics but could advance someone elses interests. How you handle tough ethical dilemmas can speak volumes One thing to remember, your personal brand statement is not your job title! Showcasing your work experience and education puts you in a position to be hired for a job or move on to the next round of the interview process. Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. That establishes trust and shows to potential clients that he understands their pain points and how to solve for them. People skim online, even when looking at LinkedIn profiles. Personal Branding For Dummies. the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. CEO walks out). If youre in the pharmaceutical industry, DocStations pharmacy management software will help your business to level up, especially during a pandemic. Hi Shelly, interesting in that of all the major words in the three categories you describe, I see four. speak volumes about you as a leader, professional, and individual when it comes these 5 words describe you both professionally and personally. Now its time to craft your own. Austin Belcaks personal branding statement is a lesson in how to showcase your value simply. Your email address will not be published. Youll notice there is a diverse set of words in this category but they all point to what people can count on when they work with this individual, their expertise. These are all admirable qualities to have, so take pride in the 3 words you choose. First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. With more and more people developing their personal brand statements, some common trends are starting to emerge. But even more than that I seek to inspire and lift people and processes up. Get help for patent invention InventHelp experts. It's more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. . I recently started with a new coaching client who stated he wanted to gain real-life best practices and achieve tangible results through our coaching. They dont drone on and on, instead, they get right to the point and let the details get sorted out later. to be resourceful Choose a word or phrase that describes your motivation for making sales. as part of the process is the following question: Give me 5 words to They correspond to the four Keirsey temperaments. Match your answer with the job description of the job you're applying for. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. These adjectives describe my personality: I am a culture champion, creator, and teacher. THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. Your personal brand is one of your most important assets for your long-term career development. The four aspects of personal brand words. You dont want to come across as inauthentic or self-serving, so use them sparingly. They are used to communicate what an individual is all about, and what they bring to the table. As a matter of fact, you really have just a few seconds to introduce yourself and present your personal branding statement. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. Hi there, I'm Juls! Now, I want you to find 3 words that describe your business. Better yet -elevate- I don't just move things from point a to point b. I lift them up. and even prospective clients. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! Id love to hear from you! It is the unique combination of skills, experience, and personality that you want the world to see you. There is no right or wrong answer in selecting the 5 words Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. In my coaching, workshops and key note speeches I seek to make an impact. I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand.. Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. You can even quote them in your headline, as long as its an honest quotebut using titles and descriptive personal brand words on yourself that fly too close to the sun will leave you. Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. A solid personal brand statement example would be: "I help your brand gain visibility online.". When used properly to enhance the way you want to be seen, social media is . You can use self-praise on your portfolio website, resume, and LinkedIn profile, but it might look tacky or insincere. Most professionals on LinkedIn use adjectives to describe themselves, but this is not the best way to communicate your brand. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. You have to read and readjust to get an idea of their experience and brand statement. active role in trying to apply your own knowledge on a topic while also taking And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). The Importance of Branding Words. Next up is the builder of things and communities, pictured anonymously below. One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. Creating a statement that is too broad and undirected at any particular group will most likely alienate many of your potential employers. That's a very interesting way to use it! After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. This is especially helpful for recent graduates who need a professional edge in lieu of "years of experience." With that in mind, consider describing yourself with words that correlate to these four aspects to help . Darrell Franklin. Keep in mind that Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. You can use more than just a handful of words to describe yourself, and you should. That's your invitation to elaborate on your 30-second elevator pitch. LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Your post has given me clarity to define my personal brand statement. Your email address will not be published. One of the effective ways in defining your brand identity is to describe your brand voice in three words. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. Go through a variety of filters to zero in on the leads you want to reach. "I help thought leaders write great books in just 90 days. They can be used to describe an individuals personality, work ethic, skills, and more. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique . Avoid using too many personal branding words or phrases. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. Once again its an example of what not to say about yourself. Also, make sure to limit yourself to only one sentence for your personal branding statement. Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. The best way to describe my personal style is: Simple, timeless and relatable. Its what ensures your results are that much, You know plenty of brand evangelists. This ONE word helps to define YOU! Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. 10 Bold Personal Brand Statement Examples. Brevity begets precision. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). It can be a brand name (like your company name) but you may only use a proper name . Thats a pretty lofty title, and its a lot like buying a mug for yourself that says worlds best boss. I guarantee this person in the example isnt even close to being widely known enough to make a claim like that. Aaron Ward. it comes to a grey area that you have never been exposed to. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. The process for identifying your ONE word is just as important as your actual ONE word. These are some of the best personal brand statement examples on social media today. 1) Your brand is how others perceive you. If they also used similar words to describe your freelance personal brand, then you're already on the right track. Every piece of content is considered with these three words before it is published; that's the sniff test. Dont procrastinate creating your statement. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! footprint or even at an interview to a prospective new employer.
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