I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. That think our lives are for their amusement and manipulation. No doubt, interracial couples in commercials are a hot-button issue for many people of all races. It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. Its fine to be neutral.
Well, the fair-minded ones do, anyway. There seems to be a concerted effort among companies to replace white people with black. Agreed on all points! I see youve done your research. But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. What I resent is the corporations and the media with their money-motivated catering to what they decided we need and want or rather should need and want. White people are the worst and everyone else is better. (Thats got to be by far the most unrealistic thing Ive seen all day. Do you actually expect TV commercials to accurately represent life? This is mostly what the alien sees on tv, so it must be true. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. Also annoying are the interracial couples. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. Yes, the black family camping out in a tent in their back yard and cooking Smores together gave me a laugh, too. Just curious; has anyone actually done the math? He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. Its so absurd and annoying. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. As a Delta frequent flyer, I cringe every time I walk down the jetway. Nysha King, MRINetwork, Diversity is important but needs to fit your target audience. And that, right now, is one of the biggest reasons the world is such a hot mess right now. We are all human beings with different cultural differences which are good for all. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. I am a 30 year old White woman and its changed so much over the past 15 years. Luxury cars over index with white customers, so feature mostly whites in those ads. Not so much. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. Now that the global elite has removed their velvet glove the iron fist is so obvious that slow learners are finally seeing their work in progress, and the normies are left to stew with the question: WHY? Its happening already with companies like Disney and Netflix. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago.
Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. Why are there commercials that mention the term baby daddy? Advertising isnt doing the people or themselves any favors. I think another reason companies are doing this, is because they are trying to change the Black culture. I dont know where it ends, but I hate the globalists for their evil, greed, and corruption, and try to contribute as little to their profits as possible. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. I did contact one company to comment, politely, but received a lame-excuse response. Always point the finger at some one else and never accepting responsibility for their actions. Take All Black Network for instance. Levin is probably the smartest, most observant, most literate social/political commentator out there. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! This is all about control. As a retired marketing executive with over 30-years experience at a Fortune 10 company, I cant understand what the ad industry is doing today. I think they must have passed a law, or something. As you note, weve allowed our culture to somehow brand masculinity as toxic a big mistake, as it is and always has been the natural combination of masculine and feminine parents that has allowed the human race to survive, to birth and raise the next generation, and to prosper in a harsh world. Amen Robert! Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. (Quick experiment: Do a Google image search for white family and black family and see what you get.). You are so right! Because all they want is welfare. Im all for diversity but like the author points out, the numbers dont reflect reality. Depends what you define racism as. Whether one thinks its an issue or not, I say have fun with it. Think about that. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube.
TV ads: why whites and straights are out - spiked Why Have 49 Agencies Dropped Their DEI Pledges? - Adweek That is one of the strongest bonds in human society but you rarely see it in commercials. Look from within. The original tweet: The NHL is proud to support this past weekends Team Trans Draft Tournament in Middleton, Wisconsin. some stick and become part of the public consciousness. I dare say it has produced more comments than any of your other blogs. Occasionally there is a tan or brown-skinned person thrown in there. The only way out I see is to try and make these companies (including your catalog company) pay a price for their actions. They call out white privilege for those who have higher Motivational Values. However, that does not explain why they ignore the 80% of whites that are the current and future customer of these products. I have boycotted every company pushing the propaganda. We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. I felt what was being offered was an insult to intelligent, thinking people. That said, I think you expressed yourself quite well. I find the media, the big corps, anti-social media, etc., quite nauseating. Not sure what the solution is. I am so sick and tired of seeing that one race on TV all day!! As another poster mentioned the bullshit detector is immediately triggered. You should have a problem. I think theyre trying to sell ideas..I just dont know what ideas theyre trying to sell. Looking back, I shouldnt have waited so long to write this post. Yes embarrassingand since you say this Im guessing you are black. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. We respect you and are not part of this! Who would we need to contact to bring this to their attention? Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time.
Its gotten to the point where you never see a smart white male in a television commercial. Hispanics and Asians are not as vocal about their grievances. Yes, everything has to have an urban feel to it now, as if that is something to aspire to. The lgbtg is nothing but a cult and BLM is a terrorist group. The folks behind these changes can print all the money they wishand have been able to do so since 1913.
The real reasons people hate TV commercials in 2023 A voice of reason on the net? Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. https://en.wikipedia.org/wiki/Woman But the people behind it are telling you its all for a good, caring cause, so how can anyone possibly argue? Whats going on with the weird representation in American advertising? In some cities, the best and newest YMCAs are in mostly black neighborhoods. He didnt portray Anglo-Saxon heroes very often. All rights reserved. This is not realistic or representative. Maybe thats the case with Gain laundry detergent? Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. While theres no doubt that society is becoming more diverse, you have to admit that something feels off here. I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. Considering how many Jewish people are said to own and run media companies, the lack of Jewish representation does indeed strike one as odd. Walt Disney did not have a problem depicting masculine heroes. Mandy Glidewell, CentricsIT, 9. I remember the globalist-bent ads for Benneton and when Levis and Coca-Cola began pandering directly to blacks. It is time to get over it. Because racism is OK when its a minority group thats doing it. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. I understand that the oscars criteria for being nominated for best picture includes a declaration that the movie pushes equality and diversity, and is socially all inclusive. I see about 3% of Asians and less than 1% of Hispanics in commercials these days. And based on the overwhelmingly positive response to this blog post, I would say that there are (thank goodness) many more objective and fair-minded people out there than small, bitter, and confused people like you. There are over 80 commercials currently airing that feature black male white females in romantic relationships. EVERY commercial is mostly blacks. I like my man to act like a man and not line me. The ANA asks you to accept cookies for performance, social media and advertising purposes. As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. Want to know where this is really coming from? But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. 5. My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). Thats a great point, WonderWoman. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. We are in the TOWER OF BABEL! TV is unwatchable now, its vile. Omgggggg now the woke tards are picking on the NHL?
A Diversity Report for the Advertising/Marketing Industry (2020) Everyone knows that representation is important. Thank you for your comment. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth.